Pick the right vehicle for your online journey.
Blog vs Vlog: Which is Best for You to Get Started
Are you serious about starting an online-based blog or vlog? And ready to become the next viral star? Then here is the perfect guide for you to choose the right one according to your preferences and background.
Though both blog and vlog have lots of competition, it is easier to get started and scale gradually.
Let’s dig into cross-checking of blog and vlog to arrive at your final decision.
What is a Blog?
A blog is simply defined as, it is a written online content of a website that contains informative guides, links, videos, and images.
Anybody can get access to the public blog contents by having the link or through search engine result pages (SERPs).
Moreover, the ultimate aim of posting blog content is to drive more organic traffic to the concerned website.
What is a Vlog?
A video log or vlog is a short video content based on a particular topic that contains visual elements such as images, supporting texts, and metadata in an embedded format with audio playback.
The main purpose of creating a vlog content is, educate people in an entertained way by publishing short videos regularly on social media.
Which is Easy to Handle? (Ease of Usage)
We often double think about a matter before going to explore it in in-depth detail. Should learn all the aspects and features to do it more easily.
Similarly, both blogging and vlogging have their own risks and competition. The way you choose to kick off those obstacles can define your entity.
Although, the ease of handling a blog or vlog depends on your dedicated mentality to take every aspect in a passionate way.
Blog: A blog profession will be the most adaptable method for you in case you wish to share quality written content with the world. Compared to vlogging, a blogger does not require to aware of much technical aspects related to video shooting, post-production, editing, etc.
A blogger only requires the ability to explain informative content in a written format.
Risk Factors: Though blogging is easy to get started, as a writer, you need to be bothered about the updates. With the addition of each year, a blogger should need to change the headline, body paragraphs that contain a specified year mentioning in his blog page. This is often hard when considering a huge number of blog pages to be updated.
Some of the other risk factors;
Page speed (yes speed matters)
Domain renewal (Each year, there is a domain renewal price that deduct from your chosen plan)
Optimization (Keyword optimization)
Infographics (Explain things in the form of a chart, table, pie chart, etc)
Ranking (Hard to outrank high DA websites)
Bounce rate (Visitors leave your blog page right after they visit)
The result is time-consuming (weeks sometimes months to get higher ranking positions)
These are a few risk factors that you may or may not encounter if you choose to blog. Let’s take a look at how easily you can lead vlogging.
Vlog: Vlogging becomes easier for people who don’t have shy to appear in front of the camera with an extrovert mentality in delivering quality video content. YouTube is the most favorite social media platform of vloggers. 95% of them are engaging on YouTube with their stunning content.
Compared to blogging, as a vlogger, you don’t need to have any writing skills or not need to update your content yearly basis. Just shoot a video, edit it, upload it and monetize your content to generate income from each view you get.
Risk Factors: Attracting more people to watch your video content and getting more shares and engagement is harder when considering as a beginner. Moreover, to deliver high-quality video content, you need to have quality equipment such as a 4K camera, Gimbal, and editing skills to make the video more professional.
Other risk factors;
Equipment is costly
Editing skills required
Monetization requires stipulated views
Need to keep consistency
Copyright issues
So, nothing is possible unless you are ready to defeat all the risk factors and move forward with extra hope and care.
How to Get Started with Blog?
Though there are a few risk factors, that exist behind starting a blog website, nowadays, it’s easier to overcome those issues and move forward with a productive blogging career.
As a primary step, you just put your feet to the blogging career, you must have to own a domain which almost similar to the niche you are going to choose and start blogging about. For instance, if you are choosing the topic “Business” then your domain name should be like "www.businessinfluencer.com" or something like that.
Secondly, you need to do a topic research to learn more details about the content that you’re going to write. Learn in-depth and try to become an expert in a particular niche. Here you can contribute the best possible quality content to the world wide web.
After that, as a beginner, you can focus on low competitive or long-tail keywords to get ranked your stunning content quickly on search results without having many backlinks. Because a new website content often requires more backlinks to outrank already ranked contents.
For your blog life scaling purposes, you can write more about related topics or pick new niches with new blog websites to multiply your income streams.
Let’s learn how you can get started with vlogging life in case you are obsessed with writing.
How to Get Started with Vlog?
As mentioned earlier, vlogging is only apt for you if you are ready to show your face in front of the camera without having any hesitation.
Can you guess what is the main asset of a vlogger? I have a clue for you, it’s completely free for everyone.
Yes, your guess is correct. It’s none other than “Social Media”. Millions of people have been using social media networks each day for various purposes.
As a vlogger, I know your favorite social network is YouTube. It’s free for everyone to get access to video contents inside YouTube. So, for a better start as a beginner start a YouTube channel and keep posting a specific niche rated informative contently without losing the consistency. Because the YouTube algorithm does not like irregularity.
To your success, you need to push your content in front of the viewers, regular posting of the sort video can help you to achieve this goal.
Often, you may get a few views and subscribers at the beginning time. Subsequently, you can expect growth after you implementing some channel growth hacks such as giveaways.
Giving something for free on your YouTube channel attracts more people to watch the entire video and stipulate some rules to get entry to the giveaway such as commenting emojis, liking the video, share with friends, and keep an eye open on the very next video to know who is the winner.
Besides, you can seek your viewer's collaboration to subscribe to your YouTube channel by adding a short intro or outro video at the beginning or ending of each of the videos.
Once, you get 1000 subscribers and 4000 overall hours of watching time, you can monetize your channel to earn money from Google AdSense.
As a vlogger, keep achieving milestones and multiply your channel count. You can be the next viral influencer with some sponsored contents.
Remember that both blog and vlog need some essential tools to start it impeccably. Here are a few of them.
Essential Tools to Get Started
First, we are going to analyze what are the basic tools that you need to get started a blog.
Tools for Blog
For blogging purposes, the tools are free. Only costs a few dollars (less than $10) to purchase a domain name from a perfect hosting solution. Apart from that, you won’t have further expenditures.
1. A Device (Desktop)
A desktop or tablet device is mandatory to write, edit, and publish your blog content on the internet. It’s good if you already have one. Otherwise, purchase a good-performing one according to your budget that delivers fast performance.
I’m sorry if you need to purchase a new one. This also costs you a few more dollars to spend.
2. A Valid Domain (Website)
All of your posts are published under this domain name. We have a wide range of platforms to purchase a domain at the most reasonable price. But always remember that you have purchased from the best hosting solution.
Otherwise, you may encounter speed indexing issues. Never let that happen. Because a good speed Metrix is mandatory for a better user experience.
3. Keyword Finder
Lots of keyword finders are available on the internet. Some of them charge you to use their service, some of them are free. So, as a beginner, we focus more on free stuff. Once we get more experience, we can shift to paid tools.
I strongly recommend you to use Ubersuggest. This is a free tool to find your niche-related keywords. By using Ubersuggest, you can find a low competitive keyword in country-based searches.
For more scrutinized keyword data, use Semrush.
4. Relevant Traffic Sources
There is no sense without having traffic flow to your published content. We have plenty of ways to drive quality traffic.
A few of them are (free);
Social media (Post your content link on Social Media)Guest post (Guest post on other websites, and refer to your blog link)SEO (Optimize your content with relevant keywords to get more organic traffic)Forums (Bring the solution through your blog link)
Let’s take a look to what are the inevitable tools for vlogging purposes.
Tools for Vlog
Compared to blogs, vlogging tools are a little bit costly. You must have the quality tool in order to deliver better video content for your viewers.
1. A Device (Desktop/Mobile)
Of course, you need a fast-performing device to edit and upload your stunning videos. Even a mobile device is enough to edit and upload your video content at the beginning stage.
Afterward, you can upgrade to other high-quality products such as GoPro.
2. Camera/Screen Recorder
To deliver a better visual effect throughout your video, it’s essential to use a high-quality camera that produces up to 4K/60 fps in case you are shooting outdoor visuals.
A camera device is no longer be an issue if you are sharing the video content of your device screen. Especially, in the case of online tutoring. A screen recorder is enough to record your whole screen which can also produce HD videos.
3. Microphone (Quality Audio)
To minimize as much as possible external noises from your video, it is perfect to use a microphone to record the voice more clearly.
This can deliver a better user experience.
4. Editor
It’s important to take additional care in editing your video content properly. Especially, in the case of vlogging purposes. Because unnecessary portions in the video should be cut and removed to optimize it.
As a beginner, you can rely on free editing tools to edit and optimize your vlog content before posting.
Which Produce Faster Result? Blog or Vlog?
Often people need to know the answer to this question. If I suggest blogging, you may start blogging right after reading this article. Instead of that, If I say vlog could produce much faster results you may focus on vlogging.
This is absolutely ridiculous. Because here you are misleading the real you in you. Remember that the results belong to the future. Nobody can forecast or predict it.
However, we can just analyze the time frame of result generation from both blogging and vlogging.
Blog: The average time of a blog content to get ranked on top of the search engine result pages (SERPs) is 3-6 months. You can also reduce this time frame by writing a low competitive keyword-optimized, in-depth content that nobody did before.
Keeping a regular update also pushes your content ranking to the top. It’s better for you to check whether your content is indexed or not on Google search results by using Google Search Console. If not indexed, crawl your content and request for indexing. Within 2-3 days, you can get indexed your blog content.
Vlog: The entity of your vlogging career is completely depends upon the quality of the content. Sometimes, you can expect a quick growth when your video content gone viral or sometimes, requires post between 40-50.
So, try to follow a unique niche that can deliver a really interactive, joyful vlog for your audience. Because viewers always searching for something special. If your vlog has uniqueness, it definitely deserves instant growth. That’s a myth.
Hence, it clear that both blogging and vlogging require their own time to reflect the result. This is a gradual and consistent process. Not a quick money-making niche.
Estimated Earnings
The earning potential of both blogging and vlogging depends on so many factors. It varies with pageviews, clicks, affiliate links, views, watching time, etc.
The estimate earnings you can only assize after having enough page views to your blog content and desired video engagement with your vlog content.
Blog: To calculate an estimated revenue from your blog content, you need to get monetized your website firstly. After you get approved from any one of the ad networks like Google AdSense or Ezoic, you can start earning from each ad click.
Moreover, you can also add affiliate links occasionally to your blog content to boost the revenue (affiliate sales). In short, blogging is also a stream of passive income.
Earnings: Normally, for 1000 page views, you can expect an estimated ad revenue of $50, plus affiliate sales in case you added affiliate links.
Vlog: To start earning money from your vlogs, it’s essential to get monetize your YouTube channel. After that, you can earn ad revenue from Google AdSense each month. Your estimate earning fluctuates according to the total views, shares, watching time, etc.
Although, you can add affiliate links in the description box and seek your viewers' cooperation to purchase the related product or service through your unique links to achieve affiliate sales (Affiliate Marketing promotion). In addition to this, you could possibly expect sponsorship from various brands once you became a famous influencer.
Earnings: Use the YouTube revenue calculator to analyze your estimated monthly income from your vlogging career. Normally, for 1000 views/day, you can expect an estimated earning of $60-$100/month.
Advice for Beginners
Receiving the best advice from experienced professionals helps you to neglect the mistakes that they made throughout their journey. This can help you to move forward with adequate care and hope.
As a piece of primary advice, please choose any one of them. That is blogging or vlogging. Trying both of them is an absolute blunder. Because you can’t lead and scale two things solely at the same time.
Often this leads you to get frustrated and there is a higher chance of giving up. So, focus on either blog or on the vlog, and keep your consistency to boost the engagement and never give up.
It’s a true fact that, when you start a new thing, you may get demotivated and bullied by naysayers. Never pay attention to these kinds of people. Keep a distance from such individuals and show them your awesome results.
Trust yourself, and put more dedicated work with maximum efforts for a better result. Undoubtedly, the result will chase you.
For reference purposes, you can seek high-quality blogs or vlog contents to create a fresh another version. But never copy the same. Just produce more quality contents on your behalf.
Understand that nothing is impossible unless you have the pledge to kick off all the obstacles.
Final Thoughts
As a beginner, you need to be focused on either blogging or vlogging. Ask yourself that “which one is the most adaptable one for me”. When you can reach at a final decision, you can start a blog website if you have good writing skills or start a vlog channel if you have better content delivery abilities through short videos.
Never expect any earnings or steady growth at the very beginning stage. It’s a gradual process. Requires time to get indexed and monetized both blog and vlog contents. Dedicate yourselves and invest yourselves in your niche. Be always focused and never ever compare with others' results.
Author
A. Rishad
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